Marketing CLARITY Podcast
If you're looking to create better content and be a more informed digital marketer, then you’ve come to the right place. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, digital marketing and social media updates, conversations with subject-matter experts, and his own unique perspective on how to promote and grow your business.So sit back, relax, and let’s get pedaling!
Episodes
103 episodes
5 Things To Remove From Your Website, Unhelpful Google Update, + AI Tools For Podcasters
Tricycle Creative's Ross Herosian is joined by money coach Craig Dacy (https://craigdacy.com/) to discuss renewed discussion about a potential ban on TikTok, Meta's hidden ad fees if you use their iOS app, a...
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43:01
Sleeveless Turtlenecks, Recycling Batteries, Nightmares, + more
Introducing Search History, a new series where I discuss real personal and professional searches with guests. In this kick-off episode, I'm joined by Chris Slezak to discuss a very Dad-centric episode of our searches.
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39:58
Generational Preferences In Storytelling
Marketing Coach Ross Herosian opens this episode talking about recent developments in digital marketing - Twitter's new name, the launch of Threads, and GA4.Next, he explores the storytelling preferences on various demographic cohorts l...
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26:44
Embracing GA4, Cookie-less Web, and Brand-Focused Marketing with Jeff Greenfield
In this episode of the Marketing CLARITY Podcast, I'm joined by Jeff Greenfield (Co-Founder and CEO of Provalytics), as we navigate the changing landscape of digital marketing. Get ready for a deep dive in...
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54:34
The Essentials of Engaging Email Content with Kyle Stout (Elevate & Scale)
I'm talking email marketing with Kyle Stout, founder of Elevate and Scale. Discover valuable insights into email marketing strategy and how creating engaging emails can impact the success of your business. Learn about common email marketing mis...
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40:30
Marketing "Oomph" + "Umph"
In this episode, I discuss the concepts of "oomph" and "umph" from basketball and how they relate to your marketing.
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9:37
A "hack" to convert videos to blogs, Wave's social calendar tool, TikTok Talk, + texting for work rant
Marketing and content coach Ross Herosian is joined by Craig Dacy (money coach) to discuss a time-saving method of converting videos to blog posts , Wave Video's social content tool, the TikTok hypocrisy, and why Ross doesn't like to text for w...
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44:28
Paid Verification: Is This The End Of Social Media?
Marketing and Content Coach Ross Herosian is joined by Craig Dacy to discuss how the introduction of paid verification on social media platforms may be a sign of the end for these platforms. We discuss why people are turning to verification as ...
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32:03
Unpacking the Latest Retail Shopping Trends
I go beyond the basics and take a deeper dive into the Retail Disrupted: What Shoppers Want From Brands Today report from Big Eye. It's chock full of research into what shoppers want from brands today. In-Store vs. Online, Customer Ser...
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25:26
Hot Takes: Circle Back, Remote Work, Goodbye Google Tools?
I'm joined by tweeter extraordinaire Kayla Naab and we discuss some of her hottest takes from the past month.Circler Or Circlee?When it comes to follow-up conversations, which category do you fall into?Rem...
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26:32
What's Up With Google Ads in 2023: Updates, Changes, + New Features!
In this episode, I'm joined by Google Ads guru Jyll Saskin Gales and we're discussing the latest updates (and what's to come) to Google Ads in 2023!Just some of the updates we discuss are:Keyword Options Getting More Broad
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40:52
Noteworthy Digital Marketing + Content Predictions For Small Biz Marketers
As a small business marketer, you know that staying ahead of the curve is essential. So what's in store for 2023? In this podcast, I share five digital marketing and content predictions that will help you grow your business, manage your resourc...
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29:50
Hot Takes: EOY Vibes, Customer vs. Target Audience, and 365 Content Planning
In a new show that may or may not be sponsored by Mountain Dew, I'm joined by tweeter extraordinaire Kayla Naab and we discuss some of her hottest takes from the past month.End Of Year VibesWe discuss the results of a...
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34:59
Unsubscribe From The Holidays
The holidays are here and that means peppermint-flavored everything, family, and AN INBOX FULL OF PROMO EMAILS! As a small business marketer, should you be sending holiday emails and if so, how do you break through the noise?Today, on...
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16:43
AI Copywriting Tools: Helpful Or Hurtful?
Copywriting can be one of the most challenging tasks for small business marketers. To address the headache, many artificial intelligence (AI) copywriting tools have flooded the market. But are they worth the cost? Are they actually any good?&nb...
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23:44
Elon's Twitter Is A Dumpster Fire
Twitter is a platform that’s far from perfect.But ever since Elon Musk took over it’s never been further from perfect. In fact, it’s much closer to a dumpster fire.In the 30 days since Musk’s purchase was approved, practically al...
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24:30
Google Search Essentials: An Explanation
Google Search Essentials are important to small business marketers because it's a comprehensive guide provided by Google on how to use their search engine to its fullest potential. Formerly known as Google Webmaster Guidelines, Google Sea...
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12:51
Goodbye TriPod, Hello CLARITY
I've rebranded! Meet the new and improved Marketing CLARITY Podcast.The good news? The show is only going to get better.=============Did you enjoy this podcast? Please consider leaving a short review on Apple Podcas...
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2:56
Steal My Blog + Video Content Creation Process
A lot of my clients seem to dread writing blog posts. I also asked y'all in a survey last week and not a single person said they preferred to write a blog post over recording a video.The biggest reason? They try to just sit d...
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19:45
Website FAQ's, SEO Confusion, + "Working With Us" Guide Walkthrough with Wicky Design
In this episode, marketing coach Ross Herosian sits down with a member of his Marketing CLARITY Community - Mark Crowell. Along with his wife Barbara, Mark runs Wicky Design – a Wordpress design and development company. We talk about hi...
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53:14
Marketing Mise En Place
Mise en place (MEEZ ahn plahs) is a French term for having all your ingredients measured, cut, peeled, sliced, grated, etc. before you start cooking. In this episode, I'm sharing how it applies to your marketing.======Did you en...
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7:05
Clubhouse Cleaning, TikTok Time, + Twitter Tools (News Cycle - March 2022)
News Cycle is your monthly recap of marketing stories, updates, and news from the past month to help small business owners stay up-to-date so they can safely navigate the world of digital marketing.In this episode of TriPod, Ross...
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47:08
Beginner’s Guide to SEO + SEM For Small Businesses (with Jyll Saskin Gales)
When it comes to getting your business on Google, should you invest in Search Engine Optimization or Search Engine Marketing (or both)? In this episode, I welcome SEM smarty pants Jyll Saskin Gales as my co-host as we discuss the differences, s...
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53:07
A Mind-Blowing Branding Campaign (that could have been...)
With Valentine's Day around the corner, I'm reminded of a mind-blowing Branding campaign (that could have been) from when I visited my hometown in Cary, North Carolina.Did you enjoy this podcast? Please consider leaving a short re...
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9:00
What Discrimination + Digital Marketing Have In Common...
This week there was a discrimination lawsuit filed against the NFL by former Miami Dolphins coach, Brian Flores. While this isn't a marketing story, it did get me thinking and I realized that discrimination and digital marketing have something ...
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13:15